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JELLY GLOW: PUPA CELEBRATES NATURAL BEAUTY AND THE “HEALTHY GLOW” EFFECT THAT CELEBRITIES LOVE

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A radiant complexion and a moisturized and luminous skin all year long. This is the wish we should make when blowing on our birthday candles, when looking at a shooting star or when throwing a coin in a wishing well. That’s right, because to make us feel more beautiful we only need a touch of light to emphasize our face features, enhance cheekbones and warm up our skin tone.
Pupa captures the call for all this, turning the “shine your own light” philosophy into a collection that interprets the Glow Look, next season’s strong trend that is already very popular among celebrities (the leading representative of which is no doubt JLo!). The make-up look enhances natural beauty, using subtle color, thanks to melt-on semi-transparent textures and shiny finishes.

Pupa Jelly Glow is a super fresh collection, perfect to contrast the coming sweltering temperatures. It is made of shiny, glossy reflections that create a nice wet effect on face and lips… almost like we just had a regenerating shower and the beneficial effects of water have become part of our skin, if you know what I mean.

Going from Jennifer Aniston to Cameron Diaz, to Emma Stone and Hayden Panettiere, the “Glow” effect is a trend that conceives make-up as an ally that aims at enhancing beauty by relating it with health and wellbeing. A luminous and moisturized complexion means that skin is healthy and it isn’t just by chance that on the red carpet the stars all look beautiful and radiant

Cool as a lemon popsicle, bright as the calm sea that shines beneath the sunrays, transparent as the water of your first plunge into the swimming pool, this collection speaks the language of summer, choosing bright and vitaminic colors that go from the shades of rose to the bolder ones of coral.

Lip balm, blush, and nail polishes, as well, because hands are always in the spotlight and even more so during the summer. So, why not make them precious with ultra glossy reflections? Ok, let’s go step by step and take a look at all the products that are part of this collection:

Jelly Glow Chubby Blush is a blush having a natural bright effect with a semi-transparent, wet effect finish. Three finishes to moisturize and illuminate the skin while giving it a touch of color.

Jelly Glow lip balm is a tinted and moisturizing lip balm perfect for those who are looking for a single product to get  a natural look plus soft, moisturized lips – thanks to the presence of Vitamin E – and protected thanks to SPF 10, which screens the lips from harmful sunrays and prevents their early aging.

To complete the Jelly Glow  look, here are the inevitable nail polishes, six new nuances featuring an adjustable level of transparency, so that you can choose the type of coverage you are looking for and get a full and homogenous color.

L'articolo JELLY GLOW: PUPA CELEBRATES NATURAL BEAUTY AND THE “HEALTHY GLOW” EFFECT THAT CELEBRITIES LOVE sembra essere il primo su Pupa Style, PUPA Milano's blog.


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